Bluetooth Beacons for Marketing

As I released my Android app Mobile Photo Guide I was considering multiple marketing approaches. I read several articles on Bluetooth Low Energy beacon technology and URL broadcasting to target customers. It sounded convincing as my target segment are tourists who just arrived to Scotland. I saw the article Google Beacons: Proximity Marketing is Ready […]

Bottom-Up Innovation

I genuinely believe every human being has creative and innovative potential. It’s part of human code and we experience it in every day life, no matter if it is cooking, art, or engineering. Software engineering to me is a discipline on the triangle of engineering, creativity, and craftsmanship.